The Value of Email Marketing
Email isn’t going anywhere. As marketing lives on and continues to develop in tandem with the modernized world, email marketing will only create new opportunities to engage with your audience.
HIGH ROI
The ROI of email marketing is at least double that of any other digital channel. Plus, it’s one of the easiest places to reach your consumers where you already know they’ll be—their inboxes.
WIDE REACH
94% of people say they get online to check email. It’s the #1 activity on the internet (Marketo).
FREQUENCY
The average office worker checks their email 30 times an hour (B2B Marketing Insider).
RELEVANT
On average, employees spend 13 working hours in their email inbox each week. (McKinsey & Company).
EFFECTIVE
66% of online consumers have made a purchase as a result of an email (Direct Marketing Association).
PREFERRED
Email is the preferred method of communication from brands: When polled, 72% said they prefer to receive promotional content through email, compared to only 17% who prefer social media (MarketingSherpa).